LIlacrossenews.com, Posted 4/29/14
From Press Release
TheLocker, a first-of-its-kind social media community and e-commerce platform, is opening its season to connect competitive athletes worldwide and create a digital locker revolutionizing the sporting apparel and equipment commerce model.
TheLocker employs a hyper-athletic focused approach in creating a social media platform, allowing athletes to connect and interact amongst each other as competitors and consumers. TheLocker also enables athletes to connect with other teams, coaches, recruiters and brands by creating comprehensive individual profiles showcasing one’s talents and athletic identity. Information from an athlete’s profile could include teams and organizations, player photos, recruiting information and social media channels as well as his or her entire ensemble of equipment and apparel made available for purchase for other fellow members of TheLocker.
“Athletes, especially at the youth level, hold a mutual respect, bond and interest amongst each other regardless if they play for the same team or have never met face to face on the playing field,” said TheLocker Founder Sean Morris. “As former competitive athletes ourselves, we understand the need for a social platform digitally connecting the entire community, and saw the opportunity to present a never-before-seen e-commerce model for athletes to view what other athletes have in their locker and instantly purchase those items for themselves.”
Conceptualization for TheLocker began in May 2013 when Sean Morris collaborated with former Princeton University lacrosse standout, Harvard Business School graduate and seasoned investor Mark Donovan. The two handpicked veteran professionals in sports, venture capitalism, and sports apparel and equipment including Boston Bruins Chief Marketing Officer Matt Chmura, Bain Capital Ventures Co-Founder Jeff Schwartz and Warrior Sports Founder and Major League Lacrosse Co-Founder David Morrow, all of whom now comprise TheLocker’s advisory board. The group then sought out to form an investment team with Boston-area sports business leaders who shared the same aforementioned values and traits resulting in bringing Dan Kraft of The Kraft Group, along with Boston Cannons Owner and Boston Celtics Co-Owner Rob Hale, on board.
“As lacrosse enthusiasts and owners of one of the most recognizable professional sports organizations in the country, we are constantly searching for innovative ways to connect our fan base to our brand, especially over social media platforms,” said Dan Kraft of The Kraft Group. “TheLocker does this by allowing its members to connect to the entire athletic community on an individual and aesthetic level without limiting the connection to a single player, team or skill level.”
TheLocker opens today, April 24, 2014 with a lacrosse-specific focus and aspirations of penetrating additional sporting markets in the coming months. The no-cost digital platform has already assembled a team of influential brand ambassadors in the lacrosse community including 2013 Major League Lacrosse Player of the Year Rob Pannell and current face of Nike Lacrosse, Max Seibald to not only reveal what’s in their locker, but allow other TheLocker athletes to purchase the brands and equipment they use and trust. For more information, please visit www.thelocker.com.